In response to an invitation-only competition in La Rioja, Spain, the proposed design for the new headquarters of Juan Gil Winery is a visionary project poised to redefine the local landscape. The central concept revolves around replicating the distinctive skyline of the neighboring town of La Guardia, creating an elevated and dynamic architectural composition that offers commanding viewpoints towards both the town and the sprawling vineyards.

A comprehensive understanding of winery processes underpins the design, with a focus on optimizing operational efficiency while simultaneously providing high-quality spaces for both visitors and employees. The building transcends its functional role to become a prominent tourist destination, offering a multifaceted experience that encompasses entertainment, dining, cultural engagement, exhibitions, and wine-tasting spaces as integral elements of the program.

The project is characterized by a judicious use of locally sourced materials, reinforcing a sense of place and sustainability, while innovative technologies are seamlessly integrated to enhance operational excellence and energy efficiency. This proposed headquarters for Juan Gil Winery emerges as a beacon of architectural innovation, offering an immersive journey into the world of wine, culture, and local heritage in the heart of La Rioja, Spain.